A brand new animated ident for Bath Guitar School. Richard wanted to update his branding for 2011 and had created an evolution of his logo, based on a Coat of Arms style design. We worked with this idea to create a new logo (featured in the ident) and an animation to kick off his online videos on the Bath Guitar School YouTube channel.

The logo is now being used across the BGS 2011 marketing materials and the ident has just been rolled out onto the latest videos.

The audio is a mix of our library sound effects and short guitar samples performed and recorded by Richard Perkins.

We also created a quick animated bumper to be used throughout the videos or as a little ending crash!